Deep Work for overlooked markets
Deep Work for overlooked markets

The Loon Lab is home to a focused family of companies that combine economic intelligence and data to build trusted digital products and professional services businesses.
Our lab is named for the Black Loon, an independent diving bird that dives to find the food other birds miss or are incapable of pursuing. We aim to do the same in our businesses - to tune out the noise, go deep, and bring back what actually matters.
Every business we build shares our commitment to addressing narrow use cases often overlooked by large corporates. We also ruthlessly prioritize building evergreen businesses that serve niche markets with distinctive products and services.

Micromarket intelligence for agri-food.
Hatching in 2026.

We're building a pirate ship here!
Setting sail in 2027.

Private benchmarking for agri-food.
Hatching in 2027.
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