The Loon Lab

The Loon Lab is home to a focused family of companies that combine economic intelligence and data to build trusted digital products and professional services businesses.
 

Our lab is named for the black loon, an independent diver that slips below still water to find what others cannot see. We aim to do the same in our businesses - to tune out the noise, go deep, and bring back what actually matters.
 

Every business we build shares our commitment to addressing narrow use cases often overlooked by large corporates. We also ruthlessly prioritize building evergreen businesses that serve niche markets with distinctive products and services.